Woodall’s Campground Magazine
Woodall’s Campground Magazine
May 16th, 2023
As the weather gets warmer and the days get longer, campgrounds across the country are gearing up for a busy travel season by implementing new on-site experiences and new technology.
Spacious Skies Campgrounds, a collection of campgrounds on the east coast offering RV sites, cabins, glamping retro campers, yurts and other lodging options, has seen a significant increase in reservations since launching a new website earlier this year powered by a custom booking API from campground management solution Campspot, according to a press release.
“The new technology now allows guests to conveniently explore booking at more than one location and supports a new custom loyalty program, streamlining the reservation process and improving customer satisfaction,” states the release. “Before utilizing the Campspot booking API, Spacious Skies Campgrounds would need to direct any campers looking to book at multiple campgrounds to each individual booking link or require them to call each front desk. The new platform has eliminated these issues by providing a one-stop shopping experience for guests to search across multiple properties with a single query and book stays at multiple campgrounds in one transaction, all while maintaining the look and feel of the Spacious Skies brand and automatically integrating the new loyalty program into the purchase path.”
In just the first three weeks post-launch, there was a 40% increase in bookings across the campground collection over the three weeks prior, while booked add-ons increased more than 150%. Additionally, tent bookings doubled and nearly 10% of initial reservations included a loyalty discount, with this figure expected to increase further.
“Our customers have been enthusiastically vocal about the new experience, sharing with us that they love the functionality as well as the look and feel of our new site,” said Ali Rasmussen, co-founder of Spacious Skies Campgrounds. “They appreciate how easy it is to investigate different campgrounds and different sites within each park as they plan their future visits, and we are able to reward our loyal, repeat campers automatically, making the whole process so user-friendly. The cohesiveness of our collection is much more apparent.”
“The Campspot Online Booking API enables custom integration of Campspot’s booking engine within a park’s website,” notes the release. “It is especially well suited for multi-park operators, large camping resorts and brand-centric camping concepts, and offers a variety of features that can be tailored to specific park needs. Campgrounds can benefit from Campspot’s revenue-generating features like programmatic grid optimization, lock site, dynamic pricing, quantity and date-based add-ons, along with the robust and fully customizable business rule suite in Campspot’s admin user portal.”
“We are proud to have partnered with Spacious Skies Campgrounds and are thrilled with the success they’ve seen implementing Campspot’s Online Booking API,” said Michael Scheinman, CEO of Campspot. “This successful partnership also highlights why multi-property groups choose Campspot more than any other system. We’ve proven that we understand and can support the goals of the individual campgrounds and a portfolio as a whole.”
With the success of their website launch, Spacious Skies Campgrounds is looking forward to a busy peak camping season, including the recent addition of a new campground in Georgia, building upon a new partnership with Black Folks Camp Too, rolling out a fun-themed weekend offering at all campgrounds and streamlining operations to meet the increased demand.